What is the best and most effective way to sell a horse or pony? The short answer is that there is no magic answer but there are steps any seller should take to ensure the process goes as smoothly as possible. Take a look:
The correct price.
The price is probably the main contributing factor to selling a horse and whilst it is not the only factor, it will be a main consideration by the buyer. You should be “reasonable” when pricing and think about the training involved, conformation, age of the animal, personality, skill, weight and breeding. Also important is colour – colour shouldn’t be the main driver to any purchase but many times, it will be!If you have a circle of friends or experts who have sold horses it is always worthwhile asking for their advice on how much they have sold similar horses for.
Pictures. Use good quality, honest images.
They say “a picture is worth 1000 words”. This is true. Use your imagery to show the horse’s full conformation and build. Whilst you want to show the best aspects of the horse, it is also important to show any scars, cuts or injuries. Use pictures with the horse in action.
Describe negatives and positives (no horse is perfect!)
This is very important as small defects will be easily overcome by many buyers but honesty is always key and will stand you in good stead as a horse trader. Reputation is everything and this springs from selling horses honestly.
There are a raft of ways and means in which to sell horses and sell horses online. There are certain trade magazines and newspapers as well as the on-line option. Get your horse out there in front of the publics’ eye. By attending shows with your horse shows buyers how your horse can perform.
Use video footage.
There are lots of ways to show a horse but nothing beats real life video footage. Upload your video to Youtube and share that video on your online listings.
Give your horse’s background information.
Has your horse won anything? Has your horse got a special breeding? Tell as much as you can to allow you to sell your horse quickly.
Keep your horse clean and groom the horse.
Just because you are selling doesn’t mean that you should stop cleaning and grooming; it is important to show your horse in the best light when selling.
Keep the horse fit.
Muscle sells better – and a potential acquirer doesn’t want to ride a exhausted under nourished horse. There are no excuses.
What is your horse suitable for?
Bomb-proof or man’s horse or lady’s horse or perfect for kids. Tell the buyer what the horse is good for.
Tell the truth .
Why you’re selling it, age, price, training, conformation, injuries, if it is up-to-date on all shots, shoes, de-worming, and loads, clips, and ties.